Edit & Optimize
You film it — I make it perform.
- Hooks, pacing, and structure built to hold attention
- Captions, sound design, and clean cuts
- Content ideas & posting strategy every month
For businesses already posting that aren't seeing results.
I edit video for businesses and brands — every hook, cut, and caption optimized to grow your audience and turn viewers into customers.
million views
generated by the content I edit
The flat stretch is posting and hoping. The jagged climb is what happens when the hook, the pacing, and the format are built around what your audience actually wants — that's the part I handle for you.
Made for local businesses & brands like:
Short-form video editing and strategy shaped around exactly what your business needs — and what your customers actually want to watch.
You film it — I make it perform.
For businesses already posting that aren't seeing results.
I come to you — shoot, edit, post, report.
For businesses that want content handled end to end.
Send me your last few posts and I'll show you exactly where viewers are dropping off — and the first three things I'd fix. No pitch deck, no obligation.
No bare exports. Every finished video leaves with the details that decide whether it performs.
The first two seconds are built around your strongest moment — not your logo.
Clean, styled captions so silent scrollers still get the whole message.
Cuts timed so viewers never get a quiet moment to scroll away.
Your colors, fonts, and tone — recognizable the second it appears in a feed.
Exported for Reels, TikTok, and Shorts, with caption copy and hashtags included.
Vertical-first framing with safe margins, so nothing important hides under captions or app buttons.
Client case studies land here as the first campaigns wrap up.
Founding clients get founding pricing — and the first spot on this page.
Claim the spot →A simple monthly rhythm — you always know what's going out and what it did.
I tear down your current content — and your competitors' — to find what's actually stopping the views.
A month of hooks and formats built around your business, your customers, and your offers.
Filming days and fast-turnaround edits, posted on a consistent schedule.
One page a month: what worked, what didn't, and what we're doing next. No vanity metrics.
The questions business owners ask me first.
Usually it's structural, not effort. The first two seconds decide whether anyone stays, and most business content opens with the slowest part. Add pacing that never lets attention reset, captions for silent scrollers, and formats people can recognize week to week — the same filming suddenly performs completely differently.
No. Product demos, process footage, before-and-afters, and hands-at-work content all perform — often better than talking heads. If we film on-site, the shoot is built around your business, not your face.
Honestly: short-form compounds, it doesn't explode on command. Most consistent accounts see a clear signal within the first month or two — a format that breaks out of their follower base — and the monthly report shows you exactly whether we're on that track.
Plans are monthly and sized to how much content you need each month. The free audit ends with a straight quote for your business, and there's no obligation to take it.
Yes — Edit & Optimize is fully remote: you send footage, I send back finished, ready-to-post videos. On-site filming for Full-Service Content is Sacramento-area only.
Let's talk about your content. Booking runs through my Google Calendar page, which only shows times I'm actually free — pick one there and the call books straight into my calendar, no email tag.
My booking page is synced with my real calendar, so every time listed there is a time I'm actually available — no guessing, no double-booking. Pick a slot, confirm, and you're booked.
My booking page opened in a new tab — pick your time there and confirm, and the call is set: it lands in both our calendars with a video call link attached.
The fastest way in: DM me “AUDIT” on Instagram and I'll send back a free teardown of your recent posts — where viewers drop, and what I'd fix first.